Design is more than a job title. It’s how I process the world.
I observe how people interact with the world to create digital products and visual identities that feel effortless, intentional, and useful.
I’m Nikolina, a Senior UX/UI & Graphic Designer and author based in Split, Croatia.
For 13+ years (yes, my design roots stretch from the dial-up era), I’ve been blending an INTJ analytical mindset with creative execution.
My experience spans freelancing, agencies, startups, and large corporations. Across them all, I solve complex problems by connecting data and business goals to build simple digital products and visuals that drive growth.
Design is more than a job title. It’s how I process the world.
I observe how people interact with the world to create digital products and visual identities that feel effortless, intentional, and useful.
I’m Nikolina, a Senior UX/UI & Graphic Designer and author based in Split, Croatia.
For 13+ years (yes, my design roots stretch from the dial-up era), I’ve been blending an INTJ analytical mindset with creative execution.
My experience spans freelancing, agencies, startups, and large corporations. Across them all, I solve complex problems by connecting data and business goals to build simple digital products and visuals that drive growth.
Visual Identity Systems & Graphic DesignVisual Identity Systems & Graphic Design
Visual identities that speak for your brand. Not mumble. From logos and promotional assets to social media, I design visual stories that hit your audience right in the feels.
UX/UI, Product & Web DesignUX/UI, Product &Web Design
Digital products that feel simple, respect your eyeballs, and just... work. Websites, apps, and interfaces designed to scale and drive real business value.
Detailed design guidance with zero sugarcoating. I help designers, founders, and teams level up their work, change what’s not working, and turn “ehh, looks good, I guess” ideas into “oh damn, this works.”
Design, career, and the chaos in between. A space where I share mindset shifts, behind-the-scenes lessons, and honest thoughts from the design side of life.
It’s rare to find a senior designer who cares as much about the business logic as the typography. They weren't afraid to push back on bad ideas and offer better ones. The end result wasn't just 'pretty'—it actually worked.
Marcus Thorne, Creative Director
Total lifesaver on our last sprint. They jumped into a complex design system and started making smart, intuitive improvements immediately. Fast, collaborative, and consistently delivered work that needed zero hand-holding.
Elena Rodriguez, Founder
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Julian Vance, Head of Product
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Priya Raman, Marketing Lead
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Tomas Weber, Engineering Manager
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